According to a survey conducted by Greenfield Online and Forrester Research, the leading Internet Statistical Researchers, the most common way to locate a Web Address is broken down as follows:

Many people use more than one method so the above percentages will not total 100%

As you can tell from the above statistics, it is absolutely critical that a website is listed highly within the leading Search Engines and monitored on a monthly basis in order for it to be found. You can also see that it is not only the most effective means of finding a website, but it can become the most cost effective form of advertising for a company compared to television, radio, direct mailings, and other forms of media.